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Posted by Uncle Sha

A great tip to get cheap and inexpensive marketing and more eyeballs is by using eBay.

Its a great way to get huge traffic but such venture will not burn a hole in your pocket.

There’s this classified articles section in eBay which allows user submission services.

For a low submission price, which varies at each eBay country, you can get your listing up for 30 days.

In the ads, I suggest you do some smart copywriting and sales pitch. Don’t use an oversell tone however.

Embed your links to your site or product. Plus if you’re up for it, put up an audio too.

Yes eBay allows that. So that listing page of yours is now turned into a money making landing page which hopefully will convert plenty of clients.

Also don’t forget a related nice image to go along with the listing. Focus on the small matters like title, keywords and placement. It all matters.

Why eBay? Because it is a well respected site with plenty of authority and tons of people are using it.

You’ll have no problem in viewership and your objective is to capture and convert those eyeballs into sales.

Of course you might run into some issues such as the ads not converting, but don’t fret.

It happens to me too. It is likely that your ad is too generic, confusing and needd a little editing.

The keyword here is ‘tweaking’. Keep on changing to try out what works best and compare that change with the ROI.

When finally you’ve found the ‘right’ ad format, keep on to that success formula and replicate it again. Easy right!

So eBay advertising is a viable and cheap way for many businesses out there. You should try it.

20th Nov 2008
Category: Advertising
 
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