The Great PPC Retail Collapse

Then, the bottom Once upon a time in a galaxy known as the internet there was a belief that retail stores could make huge profits running PPC campaigns. They spent so much money that small businesses began to believe that they could use PPC to be successful too. fell out. The recession hit and retailers began to fold up and close their doors one by one. Those PPC dollars began to dwindle and the truth about pay per click came to light.

It was learned that click-through rates meant nothing without conversions, that massive budgets did not ensure success, and that Google could raise the price of keywords anytime without giving you a good reason. The truth came out and the smaller businesses realized that they had been had.

PPC Doesn’t Work

In order to make PPC cost effective you need a product or service with a $100 profit margin or better, no infrastructure or overhead, and a website that converts at least five percent of all visitors into sales without the need for any follow-up. Can your business make those claims?

If it can please send me the link so I can invest in it. There are very few businesses that can make claims like this. Big retail relied on the name recognition of the products they carried and still didn’t get a five percent conversion rate. They lost money on PPC.

You cannot afford to take a loss. Why would you want to? There are better ways to reach your target audience and none of them are as random as a PPC campaign. Try something direct that works, not a random blast of ads to a disinterested audience.

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