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Posted by Uncle Sha
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There are plenty of businesses all around the world who have enjoyed the benefits of one of the most powerful online marketing tool to maximize their business profits and it is none other than Pay per click advertising model.
It is basically a revolutionary online advertising tool which has gained a strong grip globally not only in marketing but also in advertising industry. It is also commonly known as paid search. Pay per click or paid search is an online advertising tool which is used on the major advertising networks, search engines as well as on content networks.
The Pay per click model is to a great extent different from other traditional marketing methods, here the advertisers are charged only when the visitors click on the advertisement in order to visit the advertiser’s targeted website. In other advertising methods the advertiser is required to pay for the ad irrespective of whether it is viewed & clicked by the visitor.
Some of the biggest PPC operators are Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing and there are many more to the list. The businesses have benefited a lot by effectively advertising on these popular as well as large networks. PPC advertising guarantees that your advertisements are displayed on the search engine results when a web surfer searches for your product or service.
The basic concept of Paid per click advertising campaign is that the advertisers bid for specific keywords which they feel that their target customers will use as search query in the search engines. The advertisements are generally displayed on search engines when the search query matches the list of keywords that the advertisers bid for.
As the visitor finds the advertisement and clicks on the ad, the advertiser is charged for it hence it is also called as CPC i.e. cost per click. The PPC ad also appears on the content network websites. In this case the publisher places the ads which are appropriate to the content of the webpage.
This advertising mode also ensures higher conversion rates compared to other online advertising tools because a Pay per click ads are displayed only when a specific keyword is searched on the search engines.
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26th Jun 2010
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Category: Advertising
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