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Posted by Uncle Sha
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One of the biggest make or break factors in making money on AdWords is how many people you can get to click on your ads! That is why I want to show you exactly how to get a massive click through rate so you can get massive amounts of traffic from AdWords!
Secret #1:
You must be only bidding on buyer keywords. This is very important and most people don’t understand it and get it wrong. You must only be bidding on keywords that people are using to buy from & not just research.
This is very important because if you bid on research related keywords, your click through rates will be way lower cause the clicker is not as motivated. The person who is typing in a keyword directly related to “buying” something in your market is more motivated and will click on your ad more.
Secret #2:
You must have the keyword in your headline. This sounds simple but it is a fact. You must have the exact keyword they are looking for in your headline if you want people to click on your ads more.
I have proven this time and time again in my markets! If your keyword phrase is to long, then get as close to what they are looking for as you can. But if they see your keyword in the headline they will be way more motivated to click on your ad.
So to recap - stop bidding on keywords that only research type people are clicking on and start using your keyword in the ad headline. Do this and you should see more traffic coming your way!
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9th Jul 2009
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Category: Advertising
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