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Posted by Uncle Sha
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Google AdWords can become the best source of traffic to your website for generating qualified leads and sales if you know how to use it! I want to show you exactly how AdWords can making you a fortune if you use it right.
Secret #1:
Make sure you have a very clear path for your visitors before you even start using AdWords. Most new people make the mistake of just driving website traffic to their site and hoping the people figure out what they are suppose to do.
Bottom line is you have about 30 seconds to capture their attention and impress them enough to take action or they will leave your site and never come back again! So you must have a plan in place that makes it very clear about what you want each visitor to do when they hit your site from AdWords.
Secret #2:
The money is in the list! We have heard that for years and it gets old after a while, but the reality is that if your not capturing your prospects name and email when they hit your site then your leaving massive profits on the table.
You must give your visitors a compelling reason to give you their name and email in exchange for a report or video. Then you have to keep in contact with that visitor on a regular basis so you can get them to keep coming back to your site.
In one small niche market that I have a site in, I get four times as much traffic from my newsletter visitors as I do from my AdWords traffic. So that means that for every person who comes to my site from AdWords, they will come back four more times via my newsletter.
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24th Jun 2009
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Category: Advertising
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