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Posted by Uncle Sha
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I want to show you three secrets that will get more people to click on your AdWords ads and in turn make you more money because you’ll get more traffic!
Ninja Secret #1:
Closely mirror the top advertiser’s ad. The reason you want to do this is because usually the top advertiser has the highest click through rate - most times but not always. But what you need to do is write an ad that closely matches the top advertiser’s ad and see how good the click through rate is.
Ninja Secret #2:
Always use the keyword your bidding on in the title of the AdWord ad. Very few people do this and it works great! Just stick the keyword in as the ad title and see what happens. For example if your keyword is “Dog Training” then make the title of your ad “Dog Training”.
People will see the keyword in your ad and then be more likely to click on it.
Ninja Secret #3:
Stay away from the high traffic keywords that are really broad! You can make money from big traffic keywords but you also can loose a lot of money as well. So you want to only advertise on keywords that make sense to your business and not just bid on keywords because they have lots of traffic!
Just because your biggest competitor is buying traffic on the big one word keywords does not mean you have to. Keep focused on making a profit and then you can use that profit to buy more traffic and get more profit!
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22nd Jun 2009
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Category: Advertising
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