How To Tell If Your Banner Advertising Is Working

To have an effective banner advertising campaign, you need an effective design. Unlike textual ad advertising, keyword and sales copy rule the success factor, but banner advertising, you need the right kind of design.

Your banners shouldn’t be loud and annoying. That’s my personal take on banner designs. After years working on graphics, sometimes a subtle banner might get more ROI than a loud one.

My advice is to visit popular giants site and view some of the banners they’re displaying. Some site even provide conversion rates to the banners under the advertising page. You need to visit that to learn which banners works best.

The main thing is to make the banner in such a way that users want to click it. Add related graphics or nifty one-liner text in the ads to get their attention and arouse their curiosity.

Also I find that bigger sized banner does better than a smaller one. Yes it used to be 468×60 sized ads ruled the Internet landscape when banner advertising came to prominent. But these days the sizes can vary. The bigger it is, the better conversion.

When running a banner advertising campaign, similar to textual ad campaign, have several variation of the ads ready. Test which one works best and stick with it once you’re finalized the one that brings about the most CTR and CPA.

Also get to have the right ad placement. Most successful ad campaign I know place the ads above the fold. If the ads is not within the viewable eye range once the website loads, then the conversion rates decreased by 50%.

So I hope these are helpful advise on banner advertising and do try ClickBank Ad Rotator. I had great success with it earning over $100 in just a week.