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Posted by Uncle Sha
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One of the biggest mistakes people make when they try and get visitors to their site from Google AdWords is the fact that they setup their accounts the wrong way. You have to make sure that you are doing this part right or you will end up getting your traffic shut off. In this article I want to show you how to setup your account the right way so you can avoid this problem & end up getting a lot of visitors to your site.
You Have To Make Sure You Are Focused On Relevance When You Are Setting Things Up.
You have to realize that Google is more concerned about the fact that you are relevant then pretty much any other factor in your account.
They want to make sure that everything you are doing makes sense and is relevant to the person who is searching using the keywords that you are bidding on.
So make sure you are always asking yourself the following question - “Is there another way for me to be more relevant?”
The reason that you want to ask yourself this question all the time is because of the fact that Google is going to do a manual review of your account and they are going to make sure you are as relevant as you possibly can.
If you are not relevant and are not providing value to the people who are searching using the keywords that you are bidding on, they will pause your traffic and not let you run your ads.
So you want to make sure your keywords directly match your ads & make sure your ads directly match your landing page.
The best way to make this happen is to make sure you are using one keyword for every ad group that you have running in your account.
Keep focusing on this and you will find that the more relevant that you are, the more money you will make!
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1st Mar 2010
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Category: Advertising
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