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Posted by Uncle Sha
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When you’re learning how to find targeted keywords to help you make money for your online business, it takes some research.
First, think of some general keywords that come from the top of your head, and go ahead and Google them. Now place parenthesis around it in the query box to get a more accurate count of the optimized searches.
Pay attention to what appears on the page, decide its relevance to what you’re marketing. Once you find 5 to 10 relevant keywords, take them to Google’s free AdWords keyword tool to discover how many search for it, the cost per click (CPC), estimated ad position, competition, search volume trends and highest volume month.
Wonder Wheel
You may also take them to Google’s Wonder Wheel for additional related keyword options. To find the Wonder Wheel, Google any word, then at the upper left hand corner you will see options, scroll down to Wonder Wheel on the lower left hand side of the page. It allows you to search related keywords.
So if you’re looking for Internet Marketing, it will tell you Internet Marketing books, Internet Marketing Strategies, Internet Marketing blog, Internet Marketing articles & more. You decide which ones are relevant to your business. Then go back to Google’s free AdWords keyword research tool to find the additional information on the keyword.
Negative Keywords
While doing research, notice all the irrelevant data that appears when you Google your keywords.
You can use negative signs in front of your keywords, telling the search engine to not show your ad at the same time as that specific keyword. An example would be -Internet Marketing books.
This is telling the bots, hey! Don’t show my ad at the same time as ads selling Internet Marketing books. I’m not selling books and I don’t want someone to accidentally click on me, costing me money, thinking that I do.
If someone does accidentally click on your ad, it will cost you money, sure, but what’s worse? When they hit the back button quickly that lowers your quality score. The better the quality score, the better Google likes you and we all what Google to like us!
What To Do With Your Keywords
As soon as you complete your research, use 5 to 7 great keywords in your website, blog, articles, Press Releases, videos, everything you can think of, to be found on the Internet. Having the best targeted keywords will help you make more money in your online business as you won’t be lost in the millions in search if done correctly.
Kyle Ane Arrington is a passionate entrepreneur seeking serious professionals to mentor. To learn more Click Here.
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9th Mar 2010
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Category: Advertising
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