Don’t Forget Classifieds Advertising

Other than the online growing various Internet advertising currently available, I find that advertisers lack the same authority which they have online. This is because they didn’t tackle the offline advertising medium.

Classifieds advertising be it free or paid are still a great way to promote your business.

If you have been living in a cave, the concept is basically using textual printed ads in newspaper or magazine to find customers, and these potential clients seeks or solicit your ad for services and opportunities.

Simple right … but not many Internet business owners I know actually does this.

Usually for me I would start by getting my ads in the classifieds by targeting my niche of area first. I lookup and read up on newspaper or magazines that is likely fits my customer demographics.

Then once found the right few options, seek the right category of ad to be place in it. Some paid classifieds offer higher ad visibility if there was a small payment.

I recommend you to opt for it. I find my ROI is higher with that few dollars spent.

The thing about offline advertising of classified ads is that you have the option to use ad submission service, that will send out your ads to thousands of ad sites out there for a nominal fee.

Again another recommendation. Use that time instead to focus on your business rather than hunting down ads space.

Also have a few variation of ads type. Over time I found a certain ad works best for one campaign and it doesn’t for another. So its still trial and error like the usual advertising tactics.

So good luck in your classifieds advertising, may your return on the advertising dollars spent is well worth it.