Clicking Services Set To Ruin Pay Per Click Advertising

Did you know that there is morons out there who uses paid for clicking services to inflate their click through rates (CTR) of the ads they displayed on their site.

By doing so, the person will earn more dollars per month from the increase in clicks, but in return the advertisers won’t get quality visitors that will translate into potential customers.

This is one of the major problems for Pay Per Click advertising companies, where its so hard to catch these people who try to ‘game’ the system. Of course there’s current measures being implemented, but it is still flawed and not ‘perfect’.

For example, Pay Per Click advertising companies can detect the unique I.P. that does the clicking. If too many clicks is detected from one single source of I.P., the publisher is denied that clicks.

But of course the downside is that it deprives the publisher of click profits by multiple users under a network using the static I.P. Clicking Services has also become advanced by masking and changing their I.P. accordingly to trick the advertising analytic algorithms.

Another way Pay Per Click advertising companies detect such errant clicks is by keeping track of clicks surges. Usually such surges means that this is not a normal means of clicking for that particular site.

Of course it could also mean that site could just become popular overnight and the surge in readers are clicking the ads. Again another grey area here.

So as Pay Per Click advertising companies set to tune and work even further on their algorithms to detect such frauds clicks, more and more people are jumping on the bandwagon trying to earn more money by using paid clicking services.

This is of course ruining the bottomline for all legit publisher and it has led to Pay Per Click advertising companies offering to flat-fee services.

Well I can only hope the ‘battle’ with fraud clicks will be won by Pay Per Click advertising companies at the end of the day, as I don’t want to share my profit with such deceptive publishers.