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Posted by Uncle Sha
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One of the biggest problems people have with using Google AdWords to make a profit is the fact that they seem to spend more money than they are making when they are driving traffic to their site. In this article I want to show you how you can fix this problem so you can go on to making more money than you spend.
Step #1 - You have to make sure you are tracking your keywords so you can figure out which ones are working and which ones are losing you money.
One of the biggest mistakes people make is the fact that they don’t track their keywords! You have to realize that if you are losing money with AdWords there is a good chance it is because you have a number of keywords that are not making you a profit.
Not only that, they are probably losing you a fortune everyday! So what you have to do is turn on your tracking system so you can figure out which search terms are getting you the most sales & then figure out which ones are costing you the most amount of money and get rid of them.
Step #2 - You have to make sure you are selling them the right amount of stuff!
The bottom line is that you need to make sure you are offering your visitors more then one product! You have to realize that 95% of the people that come onto your newsletter are not going to buy what you are selling.
So you are going to have a lot of people who could potentially buy other things! That means you are going to want to create other products, promote other people’s products & get them into a membership program.
It is very important that you implement these steps so you can maximize the amount of money you are making with this source.
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6th Mar 2010
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Category: Advertising
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