An Important AdWords Lesson

I learned a valuable lesson in AdWords recently. The lesson was important enough for me to want to tell you about it in the hopes that you will not repeat my same mistake.

Even though I learned my lesson in AdWords, the lesson applies to any and I do mean any advertising network known to exist.

Some background info

A key component of an effective pay per click campaign is to have multiple versions of an ad running so you can test different elements of the ad. Basically you want to test title A with body B, title A with body C and so on and so forth.

You should be testing your ads. If you aren’t, you’re short changing yourself.

Here’s the lesson:

I learned that before you edit an ad, you should have a backup of it. Because you may end up editing the wrong ad.

• As in, the one ad that is getting good conversions.
• The one ad that is working like gangbusters and not costing you an arm and a leg in the process.
• The one ad that you should not break.

The backup does not have to be anything terribly fancy, just copy and paste the ad into a clean notepad file and label it something that will help you remember that this is your control ad. Just make a record outside of adwords of what the ad said and why you wanted to keep it.

Seriously, once you accidentally delete the ad, you have no real way of getting its mojo back, unless you have it backed up somewhere. Trust me on this. By the time you remember that you’ve edited the wrong ad, you won’t remember what it said.

So, here’s a free lesson from the techie that tells people all the time to back up their data.

Back up your data, including your AdWords ad text.

And now, I’d like to invite you to my website http://marketinglatinos.com/ where I write about social media and online advertising.

Come to the site, join my email community and I’ll give you a free ebooklet about online advertising and social media. From Rafael Marquez, the Latino Marketing Guy